There are extensive reguations prohibiting deceptive advertising.  These apply specifically to dealerships and other businesses.  These particular apply to car sales only.  If these are used the dealer has violated the Consumer Fraud Act if there has been an ascertainable loss.


The following are unlawful and violate the Consumer Fraud Act.

1. Any media used to make an advertisement misleading or hide the advertisement.;

2. A listing of prices that does not indicate that there are deduction in the price for items such as rebates.

3. All disclsimers, time limits and modifiers must be clearly stated and not hidden in some footnote smaller than ten point type

4. Adevrtising items are free when the purchase price is increased to offset the free item.

5. Dealer must disclose if he knew or should have been aware if the car had more than $1,000 in repairs.

6. Cannot use the terms Public Notice, Public Sale, Liquidation  unless permitted by Court

7. Cannot use terms which imply that the advertiser has an special relationship with the manufacturer such as Authorized Sale, Authorized Distribution Center Factory Outlet, Factory Authorized Sale

8. Other tems that are considered misleading such as dealer's cost, floor plan, inventory price, factory invoice, tissue, wholesale or at no profit.

9. Cannot use guaranteed discount, guaranteed lowest prices or the advertiser clearly discloses the manner in which the guarantee will be performed in a footnote

10.. The use of the statement We will beat your best deal, or similar term or phrase if a consumer must produce a contract that the consumer has signed with another dealer or lessor in order to receive the better deal;

11. Cannot use the statements lowest prices, lower prices than anyone else or our lowest prices of the year, unless the dealer can prove they are true.