Snapple Advertising Class Action (All Natural & High Fructose Corn Syrup)



A class action against Snapple for making representations that the product was “all natural” was reinstated by the 3rd Circuit, US Court of Appeals.  The court specifically held that the federal rules on advertising, regulations, did not take away New Jersey’s right to permit claims against companies like Snapple.  The plaintiff, Stacy Hulk, originally filed the claim in New Jersey State Superior Court alleging that the representations that Snapple was “all natural” violated the New Jersey Consumer Fraud Act and was inappropriate advertising.  The defendant, Snapple, requested that the federal court handle the matter rather than state court.  Ultimately, the first level federal court dismissed the claim holding that federal law did not permit such a claim by New Jersey law.  This ruling means that the matter will proceed further.